Mastère Innovative Fashion & Luxury Management

Leading to the RNCP38504 professional certification « Manager des stratégies marketing et communication » (Marketing and Communications Strategy Manager), registered at Level 7 of the RNCP by decision of the Director General of France Compétences dated 21/12/2023, NSF codes 312, 320, jointly awarded by MediaSchool Paris and MediaSchool Group.

Septembre 2026 RNCP Niveau 7 2 ans French Initial or Work-Study E-learning

Overview

The programme

The Mastère Innovative Fashion & Luxury Management trains luxury industry experts able to steer brand strategy in a sector undergoing constant transformation, addressing the contemporary challenges of innovation, desirability and reputation.

Through a cross-disciplinary approach combining strategic marketing, product innovation, narrative communication and brand culture, this Master's prepares future professionals to support fashion and luxury businesses in managing their growth, their influence and their distinctiveness.

Campus

Where can you study this programme?

Digital

Nice

Montpellier

Lyon

Lille

Paris

In detail

Pourquoi choisir ce Mastère ?

Year 1

hold a bachelor's level qualification (Bac+3) or an equivalent Level 6 qualification in a field directly or indirectly related to the fashion industry (communication, marketing, events, retail).

Year 2

hold a bachelor's level qualification (Bac+3) or an equivalent Level 6 qualification in a field directly or indirectly related to the fashion industry (communication, marketing, events, retail) and have completed 60 ECTS credits at the end of the first year of a master's programme in a field directly or indirectly related to the fashion industry (communication, marketing, events, retail).

Exemptions may be granted at the discretion of the admissions board.

Applicants holding a foreign qualification will be asked to provide official ENIC-NARIC recognition of equivalence.

International applicants must provide an official certificate attesting to a minimum B2 level in French.

A digital bridging course is compulsory for all direct entry admissions.

Learning outcomes

Prepare for the demands of the luxury industry
Develop an innovative, multicultural vision of the manager's role
Discover the key tools for managing branding projects
Integrate the latest technological innovations and adopt a creative approach

By the end of the second year, be able to:
Assess the brand's positioning and distinctive value proposition
Develop a marketing and communications strategy aligned with the brand's values that drives engagement among its target audience
Oversee the roll-out of a responsible marketing and communications strategy
Drive innovation and the digital transformation of the brand's communications

Teaching methods

Full-time study, e-learning and work-study programme (on campus or by e-learning). Compulsory placement in years 1 and 2 (full-time study).

Assessment methods

Students are assessed throughout the academic year through continuous assessment (written assignments, case studies, projects, oral presentations, etc.) and examination sessions. The school diploma is awarded on completion of 120 ECTS credits. RNCP certification: validation of the skill blocks through dedicated certification assessments.

Degree

Each academic year carries 60 ECTS credits.
The second year of the Master's leads to the EIDM school diploma “Mastère Innovative Fashion & Luxury Management”, 120 ECTS credits (equivalent to 300 ECTS after the baccalaureate), awarded by ACE EDUCATION.

Professional certification

The Master's prepares students for the RNCP38504 professional certification « Manager des stratégies marketing et communication » (Marketing and Communications Strategy Manager), registered at Level 7 of the RNCP by decision of the Director General of France Compétences dated 21/12/2023, NSF codes 312, 320, jointly awarded by MediaSchool Paris and MediaSchool Group.

Programme

Discover the full content of the programme

Programme content

Strategic Management & Entrepreneurship

Entrepreneurial Project
Human Resources Management
International Project Management
Management Control & Corporate Finance
Luxury brand strategies
Fashion in Emerging Markets

Marketing Strategies

Market Research
Strategic Marketing
E-commerce & UX
Digital Marketing & Data
Merchandising strategy

Luxury Communication

Communication Strategy in Luxury
E-reputation and Crisis Management
Digital Communication

Luxury Expertise

Innovation in Fashion and Luxury
Sociology of Luxury
Luxury Markets
Craftsmanship & Made in France

92%

Pass rate for candidates for the school diploma “Mastère Fashion & Luxury Management” in the 2024 cohort

Further study

After the Master's

On completion of the diploma, the Master's leads straight into professional life.

Career opportunities

Careers targeted by the certification

Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.

Sectors

Luxury industry, fashion, communications, marketing, events, retail, brand strategy, product innovation.

Career opportunities

Merchandiser, Marketing Manager, Communications Manager, Brand Manager, Buyer, Luxury Boutique Manager, Account Manager, Project Manager, Entrepreneur in the fashion and luxury sector…

Testimonials

They chose EIDM

View all testimonials

“ EIDM gives me the chance to meet the fashion and luxury professionals who are helping me break into this world. It was through EIDM that I was able to move into event production last year, working on many shows during fashion weeks in both Paris and Milan ”

Nicola - Bachelor Art Direction & Styling

“ E-learning helped me build real working discipline and become independent quickly, while staying fully connected to the realities of the luxury sector ”

Audrey - Bachelor in E-Learning, then Master's in Fashion & Luxury Management on campus

Need help choosing your programme?

Our admissions advisers will help you choose the programme that matches your ambitions.

Download the brochure

Meet us