Bachelor Fashion & Luxury Communication

Years 2 and 3 of the Bachelor Fashion & Luxury Communication

Leading to the RNCP39385 professional certification “Chargé de projets événementiels” (Events Project Manager), registered on the RNCP at Level 6 by decision of the Director General of France Compétences dated 19/07/2024, NSF codes 320p, 334p, jointly awarded by Institut Promotion Formation and Learning Management Développement.

Septembre 2026 RNCP Level 6 2 ans French Initial or Work-Study E-learning

Overview

The programme

The Bachelor Fashion & Luxury Communication trains versatile professionals in marketing and communications applied to fashion and luxury. Through a global understanding of the sector’s challenges and the analysis of brand DNA, students learn to implement compelling communication strategies and to drive innovative marketing initiatives

Event organisation, press relations coordination, building digital visibility, creating a strong brand identity and designing luxury experiences are all key skills developed throughout the programme. This course prepares students for constantly evolving careers at the crossroads of communications, business and brand strategy.

Campus

Where can you study this programme?

Digital

Nice

Montpellier

Lyon

Lille

Paris

In detail

Why choose this Bachelor?

Year 2

have completed a first year at EIDM in Fashion Business & Styling, or hold a BAC (French secondary school leaving certificate) or an equivalent Level 4 qualification and have validated 60 ECTS credits on completion of a first year of higher education in a field directly or indirectly related to the fashion industry (communications, marketing, events, retail).

Year 3

hold a Bac+2 qualification (two years of higher education) or an equivalent Level 5 qualification in a field directly or indirectly related to the fashion industry (communications, marketing, events, retail), or have validated 120 ECTS credits on completion of two years of higher education in a field directly or indirectly related to the fashion industry (communications, marketing, events, retail).

Exemptions may be granted at the discretion of the admissions board.

Applicants holding a foreign qualification will be asked to provide official ENIC-NARIC recognition of equivalence.

International applicants must provide an official certificate attesting to a minimum B2 level in French.

Digitalised “Prépa Fashion” bridging course, compulsory for all direct entry into the second or third year

Learning outcomes

Acquire a solid grounding in fashion culture
Coordinate the development of a product range in line with the market and with a brand’s positioning
Promote a fashion and luxury product using online and offline communication tools
Design, plan and orchestrate a fashion event
Structure an entrepreneurial project
Master the codes of luxury

And, on completion of the third year, be able to:

Analyse a brief and design a creative, innovative event project
Manage the organisation and delivery of the event project in technical, logistical and budgetary terms
Coordinate interactions with the various stakeholders in the event project

Programme format

Full-time study, e-learning and work-study programme (on campus or through e-learning). Compulsory placement (full-time study).

Assessment methods

Students are assessed throughout the academic year through continuous assessment (written assignments, case studies, projects, oral presentations, etc.) and examination sessions.

In the third year of the Bachelor, the school diploma is awarded on obtaining the 180 ECTS credits earned across the programme. The award of the RNCP Level 6 professional certification is conditional on validating the skill blocks that make it up (dedicated certification assessments).

Degree

Each academic year is worth 60 ECTS credits.
The third year of the Bachelor leads to the EIDM school diploma “Bachelor Fashion & Luxury Communication”, 180 ECTS credits awarded by ACE EDUCATION.

Professional certification

The Bachelor prepares students for the RNCP39385 professional certification “Chargé de projets événementiels” (Events Project Manager), registered on the RNCP at Level 6 by decision of the Director General of France Compétences dated 19/07/2024, NSF codes 320p, 334p, jointly awarded by Institut Promotion Formation and Learning Management Développement.

Programme

Discover the full content of the programme

Programme structure

Knowledge of the Fashion & Luxury Market

Fashion Economics
Societal and Cultural Influences
History of Fashion
Sustainable Fashion
Trends
International Fashion

Fashion & Luxury Marketing

Buying & Sourcing
Textiles & Merchandising
Market Research
Digital Marketing
Brand management

Communication and Project Delivery

Writing Techniques
Communication plan
Graphic Design for Fashion
English

Project Management

Team Coordination
Project management
Budget Management
Soft skills

Professional Expertise – Skill Blocks

Retail & the Codes of Luxury
Event Communication & PR
The Luxury Sectors
Digital Communication
Luxury Experience Design
Digital Marketing
Entrepreneurship

76%

Pass rate for candidates for the school-awarded qualification “Bachelor Fashion Business” for the 2024 cohort

66%

Pass rate for candidates for the school-awarded qualification “Bachelor Fashion Communication & Marketing” for the 2024 cohort

59%

Pass rate for candidates for the school-awarded qualification “Bachelor Management du Luxe” (Luxury Management) for the 2024 cohort

Further study

After the Bachelor

On completing the qualification, the Bachelor allows graduates to step straight into working life or to continue into the first year of the Mastère Innovative & Fashion Luxury Management, the Mastère Fashion Art & Event Director or the Global Fashion & Luxury Management Master.

Career opportunities

The roles targeted by the certification

Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.

Sectors

The fashion and luxury industry (over one million direct and indirect jobs and more than €150 billion in revenue in France)

Career opportunities

Marketing project manager, Press officer, Fashion journalist, Communications officer, Community manager, Events project manager, Client relations manager in luxury, Retail coordinator

Testimonials

They chose EIDM

See all testimonials

“ EIDM gives me the chance to meet the fashion and luxury professionals who are helping me break into this industry. It was also through EIDM that I was able to move into event production last year, working on numerous shows during fashion weeks in both Paris and Milan ”

Nicola – Bachelor Art Direction & Styling

“ E-learning helped me build a real discipline in my work and quickly become more independent, while staying fully connected to the realities of the luxury sector ”

Audrey – Bachelor by e-learning, then on-campus Master's in Fashion & Luxury Management

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