Fashion Business & Styling - 1ère année pluridisciplinaire

Overview

The programme

A one-year multidisciplinary course, the Fashion Business & Styling programme offers a cross-disciplinary view of careers in fashion and luxury.

With a curriculum built around art direction, styling, communication, marketing, events, business and retail, the first two years give you a 360° view of the fashion and luxury industry and its cross-cutting professions.

To prepare you for professional life, the projects run over the first two years (a fashion show and a magazine evening) let you specialise, according to your own interests, either in business-related careers or in the creative careers of fashion and luxury.

Campus

Where can you study this programme?

Digital

Nice

Montpellier

Lyon

Lille

Paris

In detail

Why choose this Bachelor?

Year 1

hold a baccalaureate or an equivalent Level 4
qualification
Exemptions may be granted at the discretion of the admissions board.
Applicants holding a foreign qualification will be asked to provide official ENIC-NARIC recognition of equivalence.
International applicants must provide an official certificate attesting to a minimum B2 level in French.

Learning outcomes

Discover the worlds of fashion
Discover the fundamentals of styling, collection management, scenography, photographic styling and brand design
Discover the fundamentals of marketing and communication
Discover the fundamentals of retail and sales
Design, plan and stage a fashion event
Discover the codes of luxury

Teaching methods

Full-time study or e-learning. Compulsory placement (full-time study)

Assessment methods

Students are assessed throughout the academic year through continuous assessment (written assignments, case studies, projects, oral presentations, etc.) and examination sessions.

Degree

This first academic year carries 60 ECTS credits.

Programme

Discover the full content of the programme

Programme content

Fashion & Luxury Market Knowledge

Fashion Economics
Societal and Cultural Influences
History of Fashion
Sustainable Fashion
Trends
Fashion Worldwide

Fashion & Luxury Marketing

Purchasing & Sourcing
Textiles & Merchandising
Market Research
Digital Marketing
Brand management

Communication and Project Delivery

Writing Techniques
Communications Plan
Graphic Design for Fashion
English

Project Management

Team Coordination
Project management
Budget Management
Soft skills

Professional Expertise

Retail & the Codes of Luxury
Event Communication & PR

Further study

After the first year

This multidisciplinary first year gives access to the second year of a specialist EIDM bachelor: year 2 of the Bachelor Fashion & Luxury Communication or year 2 of the Bachelor Fashion Art Direction & Styling.

Testimonials

They chose EIDM

View all testimonials

“ EIDM gives me the chance to meet the fashion and luxury professionals who are helping me break into this world. It was through EIDM that I was able to move into event production last year, working on many shows during fashion weeks in both Paris and Milan ”

Nicola - Bachelor Art Direction & Styling

“ E-learning helped me build real working discipline and become independent quickly, while staying fully connected to the realities of the luxury sector ”

Audrey - Bachelor in E-Learning, then Master's in Fashion & Luxury Management on campus

Need help choosing your programme?

Our admissions advisers will help you choose the programme that matches your ambitions.

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