The programme
The Bachelor Fashion Art Direction & Styling is a dual-skill degree. It teaches students to translate an emotion, a feeling or a concept through the most appropriate visual medium, and to analyse how it is perceived by the audiences they are targeting. Students become architects of the image and guardians of the values a brand conveys.The programme provides a solid grounding in styling (fashion styling without garment creation) and introduces students to the stages of developing a collection. It explores the many areas of the fashion industry in which managing the creative process is at the heart of the job. Throughout the course, students experiment and develop their own visual signature across a wide variety of projects: fashion editorials, digital content, restyling campaigns, fashion films etc.
Where can you study this programme?
Why choose this Bachelor?
Programme
Discover the full content of the programme
Knowledge of the Fashion & Luxury Market
- Fashion Economics
- Societal and Cultural Influences
- History of Fashion
- Sustainable Fashion
- International Fashion
- Trends
Fashion & Luxury Marketing
- Buying & Sourcing
- Textiles & Merchandising
- Market Research
- Digital Marketing
- Brand management
Communication and Project Delivery
- Writing Techniques
- Communication plan
- Graphic Design for Fashion
- English
Project Management
- Team Coordination
- Project management
- Budget Management
- Soft skills
Professional Expertise
- Art & Styling (Bachelor 1)
- Advanced Fashion Design (Bachelor 2)
- Set Design (Bachelor 3)
- Entrepreneurship (Bachelor 3)
After the Bachelor
On completing the qualification, the Bachelor allows graduates to step straight into working life or to continue into the first year of the Mastère Innovative & Fashion Luxury Management, the Mastère Fashion Art & Event Director or the Global Fashion & Luxury Management Master.
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The roles targeted by the certification
Once you have graduated, you will be able to work in one of these sectors and take up these roles linked to the qualification.
(All sectors of the economy are concerned by events, in particular):
Food and drink, retail, industry, service companies, telecommunications, advertising, media, publishing, banking, insurance, hotels, catering, events, tourism, luxury, audiovisual, live entertainment, sport and leisure.
Food and drink, retail, industry, service companies, telecommunications, advertising, media, publishing, banking, insurance, hotels, catering, events, tourism, luxury, audiovisual, live entertainment, sport and leisure.
Events project officer or events project manager, Event organisation officer, Event communications officer, Head of events, Event production officer, Events logistics coordinator.
They chose EIDM
“ EIDM gives me the chance to meet the fashion and luxury professionals who are helping me break into this industry. It was also through EIDM that I was able to move into event production last year, working on numerous shows during fashion weeks in both Paris and Milan ”
Nicola – Bachelor Art Direction & Styling
“ E-learning helped me build a real discipline in my work and quickly become more independent, while staying fully connected to the realities of the luxury sector ”
Audrey – Bachelor by e-learning, then on-campus Master's in Fashion & Luxury Management
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